Saturday, October 31, 2009

Banning Small metalized plastic pouches : welcome measure !

I read this mornings news, a small piece stuck in one of the inner pages, that the Indian government is planning to ban all small "gutka" pouches with great satisfaction and a new set of expectation.

Some months ago, I spent time on a couple of postings related to this menace (and it is a big menace in India). The so-called "smart packaging" and "bite-sized" dosage revolution that is being discussed by the marketing folks so eloquently is growing to be a MAJOR ecological issue.

Any walk in the hinterland (not just the cities) will show tons of small "paan" and "gutka" packages lying all around. These are too small to be collected and deposited / segregated. They are collectively big enough to form a major portion of animal feed if we do not take care.

A few years ago, we'd have people commenting on the quantum of cigarette packs, gum wrappers etc. Today, all that is completely overshadowed by these "smart" packs.

It is time we shunned this "smart" pack .....

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