I'm sure there is NOT a single person in Bangalore (beyond the age of 6 years atleast) who has not figured out that yesterday was Akshaya Tritiya. I mean, how can people miss this grand event of the year ? TOI carried a very "glossy" addendum that listed the superlative products and excellent "offers" and reasons as to why EVERY SINGLE person in the world had to rush off and buy GOLD!!
What a marketing driven feeding frenzy !
I'm sure if we had someone with a Rip Van Winkle syndrome wake up today, they'd be distraught that they've missed the greatest opportunity and good fortune this year.
Seriously, as an youngster, I did know of Akshaya Tadige (in Kannada, it is Tadige not Tritya - but that is just semantics). Did I pay any attention ? Not at all !!.
Not only did I NOT pay any attention, I do not remember ANYONE paying attention.
Nobody offered special discounts on Gold coins (Infact, there no coins sold and no ads put up)
Nobody listed out the reasons that made buying gold on this day
No shop put up a pandal (makeshift tent) in front to seat the enthusiastic shopper and then fed them glasses of fruit juice, snacks etc.
Nobody put up hoardings that said "We are extending shopping hours for the convienience of our esteemed shopper" (like I care !)
No special editions on paper
No "exhibitions" of the latest design
No......
Is this the consumerism that I had been warned about when discussing the American Consumption ?
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