Saturday, March 29, 2008

Restart, Renew and ReUse on Global hour day ?

After a long hiatus, I've found the time or more importantly the inclination to blog again.
What better way to start than to pen a few thoughts on Earth Hour Day ?

As I write this while sitting in a hotel room in the US, it is "TIME" in India. Time for people to switch off for an hour as a gesture to energy conservation. Pity is, it seems to be a very "high brow" campaign.

Not sure how many see this ?

Maybe we should do this on a working day when the schools are in and all the kids are told about this and then they can convince their parents, peers and the public ?

The important factor is to impress upon people and bring in peer pressure. Let me illustrate the point with an example.

In Inatech, I've seen on numerous occasions that systems (PCs) are left on, lights are left on etc while winding up for the day. All opportunities to drill down the message seems to have had very little long-lasting effect. Things simmer down for a while and then cropup again (epidemic mode ?).

As an experiment, we now have BIG laminated notices that are left on each desk when we find the PC left on. This notice remains up during the day just to let the neighbours know that somone has forgotten (again !) to turn off equipment.

It seems to work !

What can we do at a global level for this kind of peer pressure ?

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